| URBAN
DESIGN & PUBLIC INFRASTRUCTURE
Revitalizing & Rebranding a Community
The private owners of this 20,000 person residential
community (formerly Starrett City) engaged Alyce Russo
and Lee Weintraub Landscape Architect Community Design
to create a plan to redevelop 100-acres of monotonous
grassy open space to help reassert a neighborhood sensibility
and unique identity – all with an eye toward revitalizing
and rebranding this urban community.
Weintraub and Russo facilitated collaborative working
sessions with community groups, owners and maintenance
staff. The investigation identified a lack of existing
spatial hierarchy and a non-responsive program of open
space for the youth and elderly. It was decided that
the site would be reorganized around the development
of four parks, two of which are nearing completion.
Weintraub and Russo applied the same hierarchy principle
to the built environment, and provided design performance
standards for existing buildings to visually differentiate
public buildings from more private ones. Weintruab and
Russo also recommended and implemented a new name and
identity program, Spring
Creek Towers.
Project
Team
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